The March “Together Against Breast Cancer”

PROBLEM:

The company Avon in Kazakhstan, following the example of Russian colleagues, has a desire to hold a march in Almaty to draw attention to the problem of breast cancer. But it has no possibility, as the country has limited mass events due to the terrorist threat.

DECISION:

With the support of our specialists, the project was presented to the city authorities in the current format; compromise organizational solutions were developed taking into account the necessary security measures. As a result, the first in Kazakhstan march “Together Against Breast Cancer” and a concert on “Astana” square with the headliner – “Band*Eros” were held.   A bonus for Avon was a thematic social advertising campaign on billboards for 6 months.
6-Koncert-na-staroy-ploshadi
5-Koncert-na-ploshadi-Astana
4-Beauty-zone-Avon
3-organizatory-marsha-na-press-brifinge
2-Shestvie-v-almaty
1-marsh-protiv-raka-grudi
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