The company Avon in Kazakhstan, following the example of Russian colleagues, has a desire to hold a march in Almaty to draw attention to the problem of breast cancer. But it has no possibility, as the country has limited mass events due to the terrorist threat.
With the support of our specialists, the project was presented to the city authorities in the current format; compromise organizational solutions were developed taking into account the necessary security measures. As a result, the first in Kazakhstan march “Together Against Breast Cancer” and a concert on “Astana” square with the headliner – “Band*Eros” were held. A bonus for Avon was a thematic social advertising campaign on billboards for 6 months.