SMM on early diagnosis of head and neck cancer

OBJECTIVE:

Expanding the information field on head and neck cancer among the risk group, informing about the symptoms of the disease and the importance of early diagnosis, combating cancerphobia. Project peculiarities: budget limitations.

DECISION:

Creation and support of educational thematic accounts on “Odnoklassniki” and “Facebook” platforms (development of original content, involvement of the audience, account promotion). During 4 months of the project implementation, the organic growth of the Facebook account audience increased 5 times and the total coverage of the project reached over 67,000 people.

Facebook-rak-golovy-i-shei-min
Odnoklassniki-rak-golovy-i-shei-min
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